Services / The Listing Kit
A Cali Collective
Eight pieces of marketing and the report that catches what is wrong with them. Drop the pack into the AI tool you already pay for, answer one form, and it comes back in your voice, with fair housing built in.
See the kit See one listing, before and after
Built on live listings in Palm Coast, Florida.
What it is
The time
Count what a listing actually asks of you. A description for the MLS. Short remarks that fit a character limit. An Instagram caption, a Facebook post, a LinkedIn post. An email to your list. Flyer copy for the printer. A script for the thirty second video. Each one is a separate start, and most agents write them late at night, in a different voice each time.
The Listing Kit does not make the writing disappear. You still read every word and you still decide what goes out. What it removes is the eight restarts, and the blank page in front of each one.
We are not going to put a percentage on that. Anyone who does is guessing. What we can tell you is where it came from: it was built on live listings in Palm Coast, Florida, and used on real listings for descriptions, MLS remarks, social posts, emails, flyers and video scripts.
What comes back
Eight pieces you can publish, and the report that tells you whether you should.
150 to 250 words. Hook, home, outdoor living, community, a three beat close and a call to action.
500 to 900 characters, plain prose, no contact details, with the character count so you can check it against your MLS limit.
80 to 150 words, line breaks, up to three emojis, five to ten hashtags with no dashes in them.
60 to 120 words, one clear ask, up to two emojis.
60 to 120 words, first person, professional without going stiff.
Subject under 60 characters, preview text under 90, a body of 120 to 200 words. The subject matches the real status, so it never says Just Listed on a home that has been up for two months.
Headline, subheadline, four to six short bullets, a body paragraph and a call to action line for your designer.
70 to 85 words of voiceover, split into timed beats with a shot suggestion for each, matched to the photos you actually have.
Not for publishing. Missing and conflicting facts, every fact traced to your form field, the fair housing result, the dash result. This is the one you read first.
How it works
One page about you, your market, your phone number, your disclosure wording, and the words you actually use. Twenty minutes, once.
Twenty four questions, typed into whatever form tool you already have. The help text on each one is what stops the wrong answer, so do not skip it.
The instructions and your voice profile go into a new project, custom assistant or saved instruction set. ChatGPT, Claude, Gemini, or whichever you use. Nothing to install.
Fill the form, paste the answers, read every word. Send nothing until you have.
Every change you make becomes a rule. Ten listings in, the copy stops needing edits.
Guardrails
Plenty of tools will catch the obvious banned words. Very few will tell you that the square footage came from a second source, or that your HOA fee disagrees across three listing sites.
Two things end real estate marketing careers faster than bad writing. A fact that is not true, and a sentence that sounds like it is describing who should live somewhere.
We call it the Guardrail Pass. The Listing Kit carries both rule sets inside the instructions, and then runs a self check on its own draft before it hands anything back. It reports what it found and what it fixed. If two sources disagree on a number, it leaves the number out and tells you why. If the form says water view only, the word waterfront never appears.
Every piece also carries your brokerage line and a placeholder for your broker's approved disclosure, and that placeholder does not get deleted. If your brokerage has not given you the wording yet, the kit does not invent one.
This is not a legal clearance, and we will never call it one. A person reads every piece before it goes out, and your broker has the final say. What the guardrail does is make the first draft something you can actually approve, instead of something you have to rebuild.
Before and after
A real listing in Palm Coast. The left column is what the agent typed into the form. The right column is the description the kit returns from those answers, after the check report passes.
The form answers
The finished description
Water views from every level, and a private elevator to reach all of them.
Tucked inside guard gated Marlin Point in the Hammock, this three story block home comes fully furnished. Four bedrooms, three full baths and two half baths across 3,480 square feet, with high ceilings, stone counters, an eat in kitchen and an elevator that turns three floors into one easy house.
The primary bedroom sits upstairs, with walk in closets and water beyond the windows. Mornings happen on the balcony, coffee in hand, with the beach and the water already in view.
Step outside to your own heated salt water pool and let the afternoon go by. A metal roof, hurricane shutters and a 2 car attached garage take care of everything you would rather not think about.
But living in Marlin Point is about more than the house. Ownership includes an oceanfront pool complex, a clubhouse, a fitness center and a beach walkover, all behind a 24 hour manned gate. Beach restaurants on A1A are just minutes away when you want dinner out.
Elevator. Pool. Water views from every level. Come see it in person.
Schedule your private showing and I will meet you at the door.
201 words. One of nine pieces. From the worked example in the kit.
The home is never called waterfront, because the form says water view only. The pool is called private because the form says it is private. The community pool is called oceanfront because that is the phrase the amenity list uses. Every one of those choices is in the check report, with the form field it came from.
In use
Elevator. Pool. Water views from every level. Come see it in person.
Schedule your private showing and I will meet you at the door.
The close of the worked example in the kit
The closing paragraph from the worked example inside the kit, after the check report passes. This is not a testimonial and it is not a client listing. It is the writing the kit produces, at the end of a piece, where the three beat line and the close live.
Pricing
The template is the same in all three. What changes is how much of the setup you do yourself.
Digital template
$197one time
The full kit as a download. You build the form and paste the instructions yourself.
Set up for you
$497one time
The same kit, built inside your own account, with us on the call while it happens.
Included
Freewith the Academy
Included with Cali Collective Academy membership, and with any retainer.
One agent, unlimited listings. The template is not for resale and not for sharing with a team. Your outputs are yours.
Questions
Any of them that lets you save instructions: a ChatGPT custom GPT or Project, a Claude Project, a Gemini Gem, or a saved prompt in whatever you already use. The kit is written for all of them in plain words. If your tool can hold a long set of instructions and read a form you paste in, it can run this. You do not need to be technical, and nothing gets installed.
Only as well as your voice profile is filled in. The kit asks for two or three pieces of your own writing, the phrases you actually use, and the words you hate. That last list does more work than the first two. Then Voice Lock turns every edit you make into a saved rule, so the copy gets closer to you each time rather than drifting toward generic.
No, and we will not pretend otherwise. It reduces the most common errors before they reach you, and it reports what it changed. It is not a legal clearance, it is not your broker, and it is not your MLS. A person reads every piece before it publishes, and your broker has the final say on disclosure wording and approval.
You put your own limit in the voice profile and the kit writes to it. If you do not know it, the kit writes to a safe range, gives you the exact character count with spaces, and tells you to check before pasting rather than assuming.
You can paste details, and it will work. The form exists because the questions are the guardrail. Asking for the source of the square footage, and for one plain answer on waterfront, is what prevents the two corrections that cost agents the most. Agents who skip the form get shorter, less reliable drafts.
You update two things: the brokerage and disclosure sections of your voice profile. Everything else carries over, including every Voice Lock rule you have saved. That is deliberate. The kit belongs to you, not to your brokerage.
If you write your own listing marketing at night, this is the hour back. Ask Wilson whether it fits how you work before you buy it.
A free 15 minute call. No pressure.