Services / 02 Ads

02 Ads · A Cali Collective

Get found by the people already looking for you.

Google, Local Services and Meta ads built to make the phone ring. We count calls and leads.

Meet Wilson See our paid ads results

A free 15 minute call. No pressure.

Your ads should not be a mystery.

If you cannot tell what your ad money turned into, it is time for a second look. You should know how many people called.

What you get

Ads with a job to do.

  1. 01

    Google Ads.

    Show up the moment someone searches for what you sell.

  2. 02

    Local Services Ads.

    Get in front of people looking for help nearby.

  3. 03

    Meta ads.

    Facebook and Instagram ads with creative people actually stop for.

  4. 04

    Landing pages.

    The page your ad sends people to, written to turn a visit into a call.

The creative comes from our video toolbox, so your ads look like you.

Results

Paid ads results.

We run ad campaigns for our clients. We count calls and leads.

A home service provider

80 calls from ads in 30 days.

Sep 2 to Oct 1, 2026: 80 calls from ads at $96.87 per call, on about $7,700 in total ad spend.

Paid ads results for a home service provider, Sep 2 to Oct 1, 2026: 80 calls from ads, about $7,700 total spend, $96.87 cost per call

Calls from ads as reported by Google Ads. Calls are not booked jobs. Client name withheld.

The approach: a landing page for each search.

Shown here as the approach, with the business details boxed out.

A leak detection landing page on desktop: a headline that matches the search, one offer and a call button, with the business name, phone and license boxed out
Desktop.
The same landing page on a phone, with a tap to call bar fixed at the bottom of the screen, business details boxed out
Mobile.

  1. One clear offer.

    The headline repeats what the person searched for, and the page makes one offer: the diagnostic fee is waived with the repair.

  2. The call button comes first.

    A call button sits above the fold, and on a phone a tap to call bar stays on screen as the visitor scrolls.

  3. Proof right under the button.

    Star rating, licensed, upfront flat pricing and same day service sit next to the call button, so the visitor does not have to hunt for a reason to trust the call.

Read the full case study

Go STR Marketing

1,500 leads in four months, per Go STR.

Wolf image ads were the top demo driver: 16 confirmed demos on $1,923 in Meta spend, per our Dec 2025 report.

Read the full case study

A wolf with ice blue eyes gnawing a turkey leg, Go STR ad: Keep the feast, not the fees
Wolf ads were the top demo driver.

How we start

  1. 01

    Meet Wilson.

    A free 15 minute call. What you sell, where you sell it, and what a good lead is worth to you.

  2. 02

    A written action plan.

    Which platforms, and how we will count calls.

  3. 03

    Launch and watch.

    We run the campaign and send you a short update as it moves.

Questions, answered.

01How much should I spend on ads?

It depends on your area and what a customer is worth to you. We’ll give you a straight answer on the call.

02Who is A Cali Collective?

A Cali Collective is Wilson and Patti, a small studio based in St. Augustine, Florida. We make video, ads, websites and AI tools for local businesses, and you talk to the people doing the work.

03Where do you work?

Based in St. Augustine, Florida. We’ve worked with businesses in California, New York, New Jersey, Utah, Idaho, West Virginia and Mexico, and we travel anywhere.

04What does it cost to start?

Start with a free 15 minute call with Wilson. If you want a written plan after that, the Strategy Session is $400 for 60 minutes. The price of the work itself depends on the job, and Wilson will give you a straight answer on the call.

05How do I book the free 15 minute call?

Tap Meet Wilson on any page, then pick a time that works on the booking page. The call is free, takes 15 minutes and comes with no pressure.

Let’s make the phone ring.

Bring your questions and, if you have them, your current ad numbers.

Meet Wilson

A free 15 minute call. No pressure.