Work / Go STR Marketing

Case study

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Go STR Marketing

1,500 leads in four months, per Go STR.

1,500 leads

in four months, per Go STR.

01

The goal

More leads and more booked demos.

02

What we did

  • We ran their Meta and Google ads.
  • We set up two lanes: Demo Now for people ready to talk, and Learn First, where a video unlocks after a short form.
  • We built a new lead driver called Crack the Code: a PDF lead magnet, a new landing page and the automation behind it.
  • We added a calculator ad on Google Search.
  • We set up tracking and dashboards so leads and booked demos get counted.
  • We set up and launched LinkedIn ads.
  • We refreshed the ad creative and ran A/B tests.
  • We built the landing pages: the Keep The Margin page, the VideoGate playbook, a calculator and the Systems Campaign.

03

The work, in pictures

  • A wolf with ice blue eyes gnawing a turkey leg, Go STR ad: Keep the feast, not the fees
    Wolf ads were the top demo driver.
  • A fat cat in sunglasses on a yacht with champagne and cash, Go STR ad: Don’t let fat cats take margin
    Fat Cats, launched Jan 2026.
  • A wolf dressed as Grandma with a bonnet and cane, Go STR ad: The fee change is here
    Another wolf from the same set.
  • A fat cat in a red velvet coat and top hat in an armchair, Go STR ad: Don’t let fat cats take margin
    A second Fat Cat, from the same series.

Result

What changed

1,500 leads in four months, per Go STR. Wolf image ads were the top demo driver: 16 confirmed demos on $1,923 in Meta spend, per our Dec 2025 report. Fat Cats launched in Jan 2026 and was a top Google image ad.

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