Work / Palm Coast Acupuncture

Case study

Video

Palm Coast Acupuncture & Chiropractic: “I Can’t Poop”

4.6M views on one TikTok.

Video thumbnail: I Can't PoopPlay
The short, on YouTube.

01

The goal

A short with a hook bold enough to stop the scroll.

02

What we did

  • We made the short and gave it the boldest title on our channel.
  • It is the pinned video on the practice’s TikTok, @drheatheracu.

03

The proof

Screenshots taken Oct 27, 2026.

TikTok screenshot of the pinned I Can’t video showing 4.6M views
The pinned video: 4.6M views, as of Oct 27, 2026.
TikTok profile screenshot for Dr. Heather Schuerlein, @drheatheracu: 174 following, 12.8K followers, 110.5K likes
The profile: 12.8K followers and 110.5K likes, as of Oct 27, 2026.

Result

What changed

4.6M views on one TikTok.

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