THE ALL

The goal

Dan runs THE ALL, an original comic and animation brand from All Out Comics. He wanted more people to read Issue 1 and to build a list of readers ready for Issue 2.

He wanted it simple: no science experiment, and no homework for him.

What we did

• We audited his store, homepage and social accounts.
• We set up ad tracking on Meta and TikTok.
• We wrote a plain plan with one main focus: get people to read Issue 1.
• We built him a new homepage, reworked so the story leads.
• We designed his first graphics: character cards and 1969 malt shop posts.

Before and after

The old homepage next to the new site we built for him.

Before

The new site

The new site

Why we changed the landing page

Five plain reasons, from our audit and plan.

1. Story before the ask.

   The old homepage asked for an email, for “free notifications,” before a visitor knew what THE ALL was. The new site opens on Ridgecreek, 1969 and the two realities, so curiosity does the work first.

2. Give first.

   Readers get Issue 1 free, with no email gate up front. A free gift with no catch makes it easy to try a new comic, and checkout still collects a name and email.

3. The whole issue, not a teaser.

   Issue 1 builds to its best moments, and Rom does not appear until story page 8. A short preview would stop before readers meet the heroes.

4. One clear next step.

   The old homepage had three separate email forms. The new site gives one big “Read Issue One Free” button, then one place to sign up.

5. Speak to the readers he already has.

   The story pulls in three kinds of readers: people who love 1969 and small town nostalgia, readers who like big questions, and parents. The new site leads with 1969 and the world behind the veil.

What changed

THE ALL now has ad tracking in place, one clear plan, a new homepage and first graphics ready to use.

The first graphics we designed

Built from the Issue 1 art by David T. Cabrera, colors and letters by Joseba Morales.