Work / Vanilla Ice Beach Project

Case study

VideoPhoto

Vanilla Ice Beach Project.

One night on a stadium stage, told in order. The setup, the sound check, backstage, and then the show, cut together.

Vanilla Ice in a Never Surrender hoodie, hands on his hips, in front of his spray painted tag inside the beach house
Vanilla Ice under his tag at the beach house.

Watch first

Vanilla Ice, 90s tour.

  • Video thumbnail: Vanilla Ice, 90s tour

    Event recap

    Vanilla Ice, 90s tour

The project

About the Vanilla Ice Beach Project.

A collaborative project with Vanilla Ice, told through one night on a stadium stage and the house build behind it. This night was one of several projects we did with Vanilla Ice, alongside a tag wall shoot. The finished promos carry our name, A Cali Collective Project.

Before the show

The stage goes up.

A collaborative project for the Vanilla Ice Beach Project. It starts in daylight, with the crew building the stage.

  • An outdoor stage in daylight with lighting rigs and crew setting up
    Crew setting up the stage.
  • A crew member working at a speaker stack on stage
    Crew at the speaker stack.

Sound check

The band runs the set.

In daylight, the artist and the band work through the set on stage.

  • A drummer playing behind the kit on stage
    The drummer at the kit.
  • The artist on stage in front of the drum kit, shot from below
    Low angle, in front of the drums.
  • The artist with band members on stage in front of a graffiti backdrop
    The band on stage.
The artist on stage with the microphone raised, shot from a low angle against a big sky with the drum kit behind him
On stageMic up.

The show

The night, cut together.

  • Video thumbnail: Vanilla Ice Beach Project sizzle

    Sizzle reel

    Vanilla Ice Beach Project sizzle

Backstage

The lights come up.

Night falls. From backstage, the whole lit pitch is right there.

  • Two people looking out of a window toward the stadium lights
    Eyes on the pitch.
  • The artist backstage at night under the stage lights
    Backstage at night.
Vanilla Ice and a collaborator backstage

Promo

The Beach Project promo.

  • Video thumbnail: Vanilla Ice Beach Project promo

    Promo

    Vanilla Ice Beach Project promo

The Vanilla Ice Beach Project.

  • Vanilla Ice on the front porch of a house under construction, beside a white column
  • Two workers seen from behind walking up to the front door of a house under construction
  • A worker on an upper deck passing a length of lumber down beside a white house with a shingle roof
  • A driver setting wood screws into a length of lumber on a dusty floor
  • Vanilla Ice talking to the camera inside the house, with bare drywall and building supplies behind him
  • Stacks of pavers on a freshly laid driveway in front of an open garage
  • A worker kneeling to lay pavers in rows on a sandy base
  • Vanilla Ice putting on a backyard green beside a pale blue house
  • Vanilla Ice lining up a putt on a backyard green

Also with Vanilla Ice

Bronx House Pizza.

Vanilla Ice came to town and threw a concert at The Bronx House. This is our recap of the night.

  • Video thumbnail: Bronx House Pizza with Vanilla Ice

    Event recap

    Bronx House Pizza with Vanilla Ice

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