Work / Law firms

Case study

Video

Josh Johnson Law and Buckmaster & Ellzey

Two law firms, two kinds of video.

Josh Johnson of Josh Johnson Law at his desk in a navy suit, hands together, in front of blue barn doors
Josh Johnson, from our photo shoot for Josh Johnson Law.

01

The goal

Video that looks as polished as the firm: short ads people stop for at Josh Johnson Law, and a brand film that lets people meet the attorneys at Buckmaster & Ellzey.

02

What we did

Josh Johnson Law

  • Short video ads, including a dashcam “Car Ride” spot and a billboard spot with captions and a logo end card.
  • Every ad cut wide and vertical.
  • More short videos for social.

Buckmaster & Ellzey

  • A four minute brand film with attorney interviews, office scenes and a cinematic look.
  • A short cut of the film.
  • A client testimonial video.

03

The videos

  • Josh Johnson Law, the billboard spot.
  • Buckmaster & Ellzey, the brand film.

Result

What changed

Two law firms with polished video of their own, from short social ads to a cinematic brand film.

Gallery

Stills from the videos

  • An attorney speaking in an interview, a still from the Buckmaster & Ellzey brand film
    Attorney interview, Buckmaster & Ellzey.
  • An attorney reading papers at his desk, a still from the brand film
    Office scenes, Buckmaster & Ellzey.
  • A man holding a baseball bat in a field, from the Josh Johnson Law billboard spot
    The billboard spot, Josh Johnson Law.

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