Turtle Shack Café

The goal

Fresh content they could post right away: real dishes from their own kitchen, bold enough to stop a scroll, with short lines that sound like a regular, not an ad agency.

What we did

• We shot the menu on location: the Shack Stack burger, steak with green beans, a vegetarian croissant stack and dessert.
• We designed the photos into ads with bold yellow headlines, their logo and their tagline.
• We made every ad in two sizes, wide for the feed and tall for stories.
• We wrote short lines in the restaurant’s own voice.

What changed

A full set of ready to post ads from a single shoot, sized for both feed and stories.

The ads