Marilynn Wolfe: Live Like a Local

The goal

Marilynn had almost no video of herself, and the clips she made on her own felt homemade. She wanted to show up as herself.

What we did

We built a series around who she is: a local who loves the history, the food and the places people spend their weekends. We called it Live Like a Local.

• Three finished episodes.
• Vertical question and answer shorts.
• “Hi, I’m Marilynn” call to action clips, wide and vertical.
• YouTube titles, descriptions and a posting plan.
• A simple home studio setup and a weekly routine for making new videos.

The St. Augustine episode

Marilynn walks viewers through downtown St. Augustine as their guide: the old stone fort on the water, the plaza at the heart of the historic district, a stroll down St. George Street and a pizza stop along the way. It runs just under six minutes, filmed on location.

The point is simple. People pick an agent they feel they already know. Every episode lets buyers spend a few minutes with Marilynn in the places she loves before they ever call her.

1. 1Plan the route.Pick the stops and the lines with Marilynn.
2. 2Film on location.One day downtown, with her on camera.
3. 3Cut the episode.The full episode, plus vertical shorts.
4. 4Post with a plan.Titles, descriptions and a posting plan.

The first episode: a day like a local

Marilynn spends the day the way a local would: a walk through Washington Oaks Gardens State Park, dinner at Bartlett’s on A1A and a tour of a home in Grand Haven. It runs just over four minutes.

6,000+ views on YouTube as of Oct 28, 2026. Published May 1, 2026.

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What changed

She went from almost no video of herself to a series of her own. The first episode has 6,000+ views on YouTube as of Oct 28, 2026, and the St. Augustine episode went live on Oct 27, 2026. She writes some of her own lines now and pitches her own ideas.

Stills from the series