Work / Care Blankets

Case study

VideoPhoto

AdventHealth Centra Care: Care Blankets

A long-form film for Blanketing Florida with Care.

A Care Blankets sew-in tag on a handmade blanket, with yarn, showing the Care Blankets wordmark and the AdventHealth Centra Care logo
A Care Blankets tag, with the AdventHealth Centra Care logo, on a finished blanket.

01

The goal

AdventHealth Centra Care’s Care Blankets program, Blanketing Florida with Care, invites volunteer crocheters and quilters across Florida to make blankets for the cold season. Each blanket carries a Care Blankets tag with the AdventHealth Centra Care logo. People sign up at CareBlankets.org. We made the film and stills that tell that story.

02

What we did

  • A long-form campaign film, finished in 4K and 1080p.
  • A website banner cut.
  • Location and product stills, including Careblankets.org, St. Pete, Largo, Palm Coast and Clermont.
  • Event coverage at AdventHealth Centra Care Corporate.

03

The videos

Gallery

Stills from the work

  • A Care Blankets sew-in tag on a handmade blanket, with blue and red yarn, showing the Care Blankets wordmark and the AdventHealth Centra Care logo
    The Care Blankets tag on a finished blanket.
  • A closer crop of the Care Blankets tag on yarn, with the Care Blankets wordmark and the AdventHealth Centra Care logo
    The same tag, closer in.

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